World Oceans Day Website
Digital Strategy, Web Design, Web Development
The Ocean Project’s main goals were to increase the promotion of taking action through the new website, and to promote year-round action, instead of just one day. Our designs were geared towards meeting those goals.
We started by redesigning the information architecture of the site. Information Architecture determines how users navigate, understand, and experience the content of a website. This gives users a sense of what’s important. For example, in our redesigned navigation, you can see that “Take Action” is the first item, and is also permanently highlighted.
We also organized the Take Action section into World Oceans Day specific actions, and year-round actions.This reimagined information architecture more clearly aligns with the goals of the project and increases traffic to the key content on the site.
Global Events Database
To bring people together to conserve the ocean, the World Oceans Day website houses a robust event management system. We balanced filtering/searching, a list view, and a map view into a sophisticated but user-friendly interface.
The system allows organizers to create events on the site, and log in to the site to manage their events and profile.
Sponsorship is a critical facet of World Oceans Day. We created a showcase on the homepage to highlight important work being done by sponsors and partners. This is a powerful tool for theWorld Oceans Day team to generate more sponsorships.