Olin College Shop Rebrand

Identity Design, Graphic Design, Content Strategy

The Practice Piece

The form of the logo captures a shop experience shared by all students at Olin. In every student’s first weeks at the school, they are asked to produce a “practice piece” by performing three basic operations on a piece of steel: drilling a hole, making a jigsaw cut, and rounding an edge. Each student’s execution of this piece is unique, but the shared experience of making the part ties the community together. It felt like a perfect microcosm of the organization at large.

Individuality with Unity

The individual elements of the combine in different ways, representing both the individuality of each shop member, and the shared set of values, principles, and practices that they’re committed to as a group.

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Maybe you want to talk about a new project, tell us about your dreams, or just shoot the proverbial breeze. We're always up for a good conversation.

Come join us at our office, in downtown Providence.

We keep a spot open every thursday morning, and schedule coffee at least two weeks in advance. If you can't make Thursday morning, but still want to join us, drop us a line.

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p. 440.915.2393


Work-Shop Design Studio

c/o Social Enterprise Greenhouse

10 Davol Sq, Suite 100

Providence, RI 02903