We created a brand and web presence to launch a research initiative that's making a difference. The Equality of Opportunity Project(EOP) is operated by researchers at Brown, Harvard, and Stanford — and they're starting a new initiative called CLIMB. The Initiative is a partnership with colleges to answer the question 'How can colleges help students from disadvantaged backgrounds climb the income ladder?' We helped the EOP launch the CLIMB Initiative with their kickoff conference - building the brand into a diverse range of collateral and documents, and a conference website.
The brand system we created has an academic feel without being traditional - and is all about showing change. A system of gradients convey the use of big data and innovate methods to affect change.